PARTNERS AGAINST ASTHMA

Asthma UK and the Medical Research Council needed £5m to create a centre of excellence dedicated to understanding and treating Asthma and its causes.

Together with copywriter Mike Reed, we created the appeal name - Partners Against Asthma - and produced this brochure. The 't' in Partners was shortened to create a plus sign and this became the graphic hook for all Partner related materials.

Other cases for support:

Community Links / Medical Foundation / Royal Society of Medicine / Sightsavers