RETAIL IDENTITY

Owner Lisa Wilkinson was putting a modern twist on the chain of hardware stores her grandfather used to run in the North East.

She was reintroducing the family name but her store was to concentrate more on contemporary and traditional homewares.

She asked me to create a look and feel for the stationery, bags and signage.

Along with photographer, David Hares, we handpicked items from her stock to replace the 'O' in Oswells.